Clear lift doors with a question from the 2011 RIBA - HSBC Private Bank campaign.

Reflective lift doors with an answer from the 2011 RIBA - HSBC Private Bank campaign.

Photo montage outside of lifts with images of the winning houses from the 2011 RIBA Manser Medal award

The Royal Institute of British Architects (RIBA) Manser Medal (now RIBA House of the Year) is awarded every year to the best new house designed by an architect in the UK.

In 2011 the award was sponsored by HSBC Private Bank. The sponsorship both highlighted the bank's brand presence within the art and design community and raised the awareness of the RIBA Manser Medal award internally for the bank's clients and employees.

This internal lift campaign used thought-provoking questions placed on the outside doors which opened to reveal an answer at the back of the lift. The gorgeous, ornate architecture of the HSBC Private Bank building on St. James Place was visible through the glass. An accompanying brochure offered a closer look at the inspiring architecture that had been shortlisted for the award. Working as part of a team, I was involved with the concept, design and execution of these elements of the campaign.

Below, some more work for this client:

Triple-page layout for HSBC Private Bank with a close-up of cherry blossoms and the end of a metal watering can

Triple-page spread for HSBC Private Bank including information graphic

A bonsai tree on the cover of a square brochure for HSBC Private Bank

Clear marbles on the left-hand page of an inside spread of the square brochure for HSBC Private Bank

A pearl in an oyster shell on an inside spread of the square brochure for HSBC Private Bank

KOMA folder and inserts

Norgay Partners brand identity