Clear lift doors with a question from the 2011 RIBA - HSBC Private Bank campaign.

Reflective lift doors with an answer from the 2011 RIBA - HSBC Private Bank campaign.

Photo montage outside of lifts with images of the winning houses from the 2011 RIBA Manser Medal award

The Royal Institute of British Architects Manser Medal (now RIBA House of the Year) is awarded annually to the best new architect-designed house in the UK.

In 2011, the award was sponsored by HSBC Private Bank, helping raise both the bank’s profile within the architecture and design community and internal awareness of the award amongst clients and employees.

Working as part of a team, I contributed to the concept, design and execution of an internal campaign installed throughout the bank’s St James’s Place offices. Thought-provoking questions were placed on lift doors, opening to reveal answers within the lift interior, using the surrounding architecture of the building itself as part of the visual experience.

Alongside this campaign work, I also designed a range of editorial and branded communications for HSBC Private Bank across print and environmental formats.

Triple-page layout for HSBC Private Bank with a close-up of cherry blossoms and the end of a metal watering can

Triple-page spread for HSBC Private Bank including information graphic

A bonsai tree on the cover of a square brochure for HSBC Private Bank

Clear marbles on the left-hand page of an inside spread of the square brochure for HSBC Private Bank

A pearl in an oyster shell on an inside spread of the square brochure for HSBC Private Bank

KOMA folder and inserts

Norgay Partners brand identity